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Unit Economics

If One Unit Doesn't Work, Volume Accelerates the Loss: A Unit Economics Autopsy

Sawyer HoltMarch 28, 20269 min

Scaling a business with broken unit economics is like running faster in the wrong direction. I've watched companies celebrate revenue growth while their per-unit contribution margin was negative. Here's the five-line model that exposes whether your economics work — or whether growth is just accelerating the bleed.

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